Establishing an online fashion identity will provide you with the opportunity to communicate with people from around the globe. With the new media of fashion, there is no need to seek approval from magazines or brands to post your fashion content. You can begin today, create your content, and build your following. When you create the persona, you are a part of this movement and you become a part of the voice that will shape the future of fashion. The following are six steps to building a strong and successful online fashion persona.
Define Your Own Style
When starting to build your fashion identity, you should start by knowing who you are. Fashion is an expression of the self and they will follow you since they can identify with your personality. Are you into street wear, high end fashion, sustainable fashion or vintage? Do you want to promote everyday styling or extreme fashion?
You have a unique style, and thereby you build up a uniform content. This consistency gives your online identity strength and enhances the ease with which other people recognize you. One should keep in mind that you do not have to be like them. On the contrary, you should pay attention to what is unique to you.
Choose the Suitable Platforms
Not all social media platforms are suitable for all fashion personalities. You need to consider the place of your perfect audience. Instagram and TikTok are ideal for images and short videos, whereas YouTube can serve well in case you want to post longer styling tutorials or reviews. Another platform on which fashion content performs well is Pinterest, and is used by individuals seeking inspiration.
Reddit is an unexpected fashion place as well. Groups such as r/malefashionadvice, r/femalefashionadvice, and r/streetwear provide you with an opportunity to tell what you want to share, to receive feedback and chat with the real fashion fans. When you select the right platforms, you stand the best chances of becoming a loyal follower.
Grow Your Online Engagement
After publishing your content, you require traffic to increase your visibility. The more likes, comments, or shares of your posts, the more visibility your posts have on the feeds of other users. Making you even more popular.
On Reddit, for instance, a high number of upvotes is a reliable indicator of trustworthiness and credibility. Posts that have been upvoted more become more visible in subreddits, where they receive even more views. You can even purchase upvotes from real people to boost your Reddit profile’s growth. This assists your content to be given attention at a fast pace and also more believable to new readers. In my case, Reddit upvotes can be hard to get naturally, so I often just buy them. And because they are from real users, the posts will appear natural rather than spammy. After people get to see what you are publishing, your organic growth will be significantly easier.
Create High-Quality Content
Your personality in fashion can only be expanded when your content appears professional and interesting to look at. Photos and videos of high quality are necessary. You do not have to make use of costly tools all the time. A decent phone camera under natural light is sufficient. Pay attention to clean backgrounds, clear clothes and innovative poses. Storytelling is also important besides images. Share why you choose this or that style, discuss the brands you favor or how you happened to acquire a specific item.
Build a Community
The persona of fashion you present on social media is not just about posting pictures, but about establishing connections. In case of comments on your posts by people, respond to them. Ask your audience questions regarding their style, create polls or ask them to share the photos of their outfits.
Your followers will feel appreciated through this two-way communication and that they are a part of something bigger. Societies are strong as they transform non-committed members into great fans. Being active on the discussion wall and providing honest advice can build your reputation.
Commercialize Your Personality
When you are sure you have a strong following, then you can begin to use your fashion persona as income. There are many ways to do this. You could also collaborate with brands in terms of sponsored posts, become part of affiliate programs, sell your own clothing line or even create a digital styling service. Some influencers and fashion bloggers have even built their entire careers around their online personas.
But don’t stop there. Consider hosting styling classes, producing a fashion podcast, or publishing eBooks on fashion trends. The more powerful your persona is, the more chances you will have to work with others and achieve success in the fashion industry.
