Posts in business
5 Ways to Attract Ideal Clients to Your Website

Your ideal clients are the people who let you gain experience and move forward with passion. The more like-minded clients you attract, the less headaches you’ll wind up having over mis-matched mantras. (It you’re currently in this boat, click here for something that will help with nightmare clients.)

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5 Tips for Blogging on Squarespace

This series is great for photographers & creatives looking to get the most out of their Squarespace website design. If you don’t currently have a blog, read over our tips to help you get started blogging on Squarespace.

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Squarespace Websites in Action: Kathleen Marie Ward Photography

Last week, we launched our newest website template, Marfa. As always, I poured a ton of time into the design but wasn’t 100% confident that other creatives would respond to the desert-themed site + paintbrush graphics, as they’re a little out of the norm from the ultra minimal style you often see from us.

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Meet Marfa: Squarespace Website Templates

Have a seat, & pop the bubbly, because our newest Squarespace website template is LIVE! We’re so excited to introduce you to our newest addition, Marfa.

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Marketing Tips for Creatives

It’s taken TEN long years and a LOT of trial and error for Bittersweet to become something sustainable for the two of us and our daughter, Griffin. When I filed for an LLC a decade ago, I had a few hundred dollars in the bank and zero experience in being an entrepreneur.

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How to Decide Between Squarespace and Showit

One of the first things you need as a small business owner is a website. From purchasing a domain name to deciding on the best website platform, there are a lot of factors that go into setting up a site. We want to make this process a little less overwhelming for you by sharing our thoughts on two popular website platforms: Squarespace & Showit.

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Advice for New Business Owners

When it comes to starting a business, having a brilliant idea is one small piece of the entrepreneurial pie. More and more people want a little taste of this so-called dream life as a small business owner, but there are a lot of steps that are required before you quit your 9-5.

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Money-Saving Tips for Small Business Owners

I used to think of our phone bill as just another tax write-off. It didn’t make much of a difference whether or not we spent $20 or $200 each month, because a good portion of this expense would be deducted from our taxes each year, or so I thought.

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How to Protect Your Photography Business From Difficult Clients

Every business out there needs a solid game plan, and it’s impossible to do this without solid protection from nightmare clients. This contract collection has everything from a model release section to session pricing & client expectations to help you & your clients sleep better at night.

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Pinterest Marketing Tips for Small Businesses

As a graphic designer and small business owner, Pinterest has helped us to share ideas while promoting our photography templates to millions of photographers & creatives. We started actively using Pinterest about five years ago and have gained a lot of insight about what works and what doesn’t work within this powerful platform. With over 1.5 million views per month, we want to share some of our tips so you can market your business effectively on Pinterest.

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Creative Marketing Ideas for Photographers

Ease wedding day stress by creating a timeline for your couples. Not only do they make adorable keepsakes, but they also keep vendors, friends, & family members on the same page the day of the wedding.

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Free Wedding Photography Education from Retrospect Images

In this FREE 50 minute webinar, you'll get the inside scoop on how to transform your photography business into your dream job - a sustainable business where you attract your target clients and book your dream weddings! Determine how to price your unique services with confidence, and earn what you are truly worth!

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5 Reasons to Switch to Squarespace

With the launch of our newest Squarespace templates, we've received quite a few questions asking if we are planning on designing for other platforms. Currently, the answer is NO, and here are a few reasons why we are choosing to design exclusively for Squarespace:

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Meet Aspen: Squarespace Website Templates

Custom websites don't have to cost thousands of dollars or take months to create. Don't worry - you don't need to know anything about coding or CSS. Simply copy and paste the code that's included with your design. We use and LOVE this platform and think you will, too.

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Squarespace Templates for Photographers

Our Squarespace templates make creating a website a breeze. After testing out every web design platform out there, we have found Squarespace to be the easiest & most affordable option out there. Its simple layouts allow for complete customization. No two sites will ever have to look the same!

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