Shop Ten 25: Modern / Eclectic Chic
Remember Abbe from Studio Ten 25? This girl's got it goin' on!
Every time I get an email from Abbe, I know that something exciting is just around the corner. We have worked on so many pieces together that our usual correspondence goes something like this:
Abbe: "I need an ad for (insert magazine or website here) which features the newest items in the shop."
Me: "Awesome. I was thinking of using (insert color palette here) with (insert items from Shop Ten 25)."
Abbe: "Sounds perfect! You know what I like!"
While the design studio offers residential interior services and inspiration, Shop Ten 25 is the sister site that can help cure your mid-week slump with retail therapy. The shop has everything from Moroccan style pillows to super glam furniture and accessories. With so much personality in each piece, the design just comes naturally. Of course, there is always a lot of thought that goes into the simplest of designs, but my job is to highlight Abbe's work, not mine.
You will see in one of the ads below how similar colors and patterns are carried throughout a composition. I try to make the transition between item + design as seamless as possible, making it appear as if the elements were made to be placed next to one another. The white space surrounding an object allows viewers to take a little breather as their eyes scan across the design.
Here are a few of my favorite items from the shop: