Transparency in Business: Our First Podcast as a Couple
*image by Ali Brown Photo
Blending Our Personal Brand with Our Business
This year, we've had many new opportunities to share our personal story within a professional audience. We have made it a goal to bring more value to what we do instead of simply selling customizable marketing materials for creatives. We want to be more transparent about what works for us in life and in business. One thing we have realized is that in this noisy world, you have to put yourself out there to get noticed! This reservation is exactly why it has taken so long to post this.
Providing Transparency in Business
We knew we had to provide better content to attract new fans, but why would anyone listen to us? Although Rose started Bittersweet Design Boutique over 6 years ago, we are only 11 months into our joint venture and by no means are experts at running a business. This is exactly why I am compelled to share our story; our struggles, successes, and everything in-between are all self-made components of this business. Every step we have taken has required a lot of trial and error. All of the small details are a part of the bigger picture to be the best we can at what we do. There have been plenty of times where we have thought, "This has to work," only to find out things didn't work out exactly as planned. It happens to everyone at one point or another. There is a fine line separating the business owners who get frustrated and decide to throw in the towel and the ones who find a way to make it happen. Taking the chance to see if an idea works is part of the process. There isn't a one-size-fits-all formula on how to market and brand your business. I see a lot of people asking about Facebook ads, how to get followers on Instagram, or how to use Pinterest for businesses. Everyone's answer should be something along these lines: You don't know how a platform works until you have tested it within your specific industry and put all your effort into it. No two audiences are exactly the same!
Our First Podcast Together
Andrew Hellmich, professional photographer for over 14 years and owner of Impact Images, shares tips with other photographers on how to build their brand. Hailing all the way from Australia, we were humbled by his request to have us as guests on his podcast, Photo Biz XPosed. We saw that Andrew's mission for Photobizx is to have experts in every field of the photography world to deliver actionable and real advice targeted at creating a successful photography business. We knew this was the perfect opportunity for us to start becoming more transparent about sharing the knowledge we've acquired over the last six and a half years. We cover Bittersweet's transition from custom design work to template design and get into the steps we took in order for us to start working together. As scary of an experience that it was, looking back, we are relieved to know that we took another step in the right direction.
We hope that by listening to this interview, it motivates someone to break out of their comfort zone and become more transparent for their business. It can be a bit overwhelming trying to figure out where to start and what you need to get your business moving. Wether you are trying to be more social in face-to-face settings, posting more to social media, or collaborating with others, just remember that taking the first action is the biggest challenge to overcome. Start with one course of action and build from it. Take the chance and put yourself out there, and don't let the thought of competition hold you back. Start small to build a quality audience that is engaging, and don't worry about the number of followers you have or don't have right off the bat. Don't be afraid to ask questions from other experts within your field. They might not always be willing to hand over the answers you're looking for, but it never hurts to seek advice. Join Facebook groups that are meant to help other creative entrepreneurs, such as Being Boss or The Rising Tide Society. If you listen to podcasts while you work, Andrew Hellmich of PhotobizXposed does an incredible job at providing valuable content to his listeners.
It has been an amazing year, and we feel so fortunate for being able to work together and create our own path. Thanks again for allowing us to share our story with you! Let us now what you are going to do to become more transparent in your business! Have you recently put yourself out there with a podcast or video? Send us the link, we would love to follow!