New Client Welcome Packet: A Bride's Eye View
This photography welcome packet from Perla Photography will inspire you to vamp up your marketing materials & hit up your closest bakery for a sweet treat (or seven)! Laura, an Australian-based wedding photographer and owner of Perla, goes above and beyond to create an exceptional client experience.
With the photography community growing by leaps and bounds, how will you set yourself apart this year?
Put Yourself in Your Client's Shoes
Let's pretend for a second that you are a bride or groom in search of a wedding photographer. You just got engaged, and every step of the wedding planning process is an exciting time of firsts! You've never searched for wedding vendors before and aren't sure exactly what to expect when it comes to finding a photographer.
You've scoured Pinterest and have a million ideas going through your head. Everyone you meet puts in their two cents about what you should or shouldn't do during the planning process, and you are starting to feel overwhelmed.
Beautiful images are at the top of your list, and you are willing to invest a pretty penny for someone to document the most important day of your life. All of the websites you've seen have gorgeous photos, and most are within your budget. How will you possibly choose one small business over another?
You know how pertinent it is to find a photographer that not only has an impressive portfolio, but also someone who shares your passion for details and is willing to sit down face-to-face to go over any questions you might have.
Create a Unique Experience
After speaking with a handful of photographers, you still feel completely lost in the process of actually booking someone for your wedding.
Enter Laura with Perla Photography. She greets you with a fresh cup of coffee and a colorful plate of macarons. Her studio is warm & inviting, making you feel right at home as soon as you walk in. You can tell something is different about this photographer.
You sit down to chat about your wedding and everything you are looking for in a photographer. Laura shares more about her unique style & hands over a professionally designed magazine full of beautiful images to browse through. She has included sample weddings, tips for preparing for your photo sessions, and an FAQ page, which answers several questions that were on your mind.
You are blown away by the level of care she has put into every detail. This is someone you can trust to capture your wedding.
While you weren't planning on sealing the deal, you ask for a contract and leave Laura's studio confident in knowing you have found the perfect wedding photographer for you and your soon-to-be spouse. It is an experience you won't forget!
If you are used to getting a lot of inquiries but aren't booking many weddings, think about how you can provide more value to prospective clients. By creating a magazine for your studio, you will leave a lasting impression on everyone that walks in the door!
Things to Include in Your Welcome Packet
- 'about me' section
- 'frequently asked questions' page
- straightforward pricing
- details regarding individual sessions
- wedding day tips
- client testimonials
- contact info
Get this magazine template here!
What other marketing tools are you using to set yourself apart this year? We would love to hear about it and feature examples of your printed designs!