New Client Welcome Packages for Photographers
We have been waiting to share these amazing products with all of you. They are bound to be a big hit! Now that Teak & Twine has officially launched, we can happily rave about this great resource for new client welcome packages. Delivering a unique experience for your clients is essential to your studio's growth. We are constantly in search of resources that allow creatives to set their branding apart from the millions of photographers & wedding professionals out there.
Crafting a unique and lasting message can be time consuming, especially when it comes to figuring out what to send over to clients as a token of thanks after they book. We came across Teak & Twine on Instagram and immediately loved the look of these carefully curated packages. We knew we had to share them with our followers! Specializing in custom gift boxes for occasions large and small, Torrance from Teak and Twine was gracious enough to share her inspiration in launching her creative venture. Between now and February 14th, 2016, enjoy 15% OFF their products with code 'THANKYOU15'.
Q: What inspired you to start creating your custom packaging business?
A: My journey to Teak & Twine was less about a "eureka!" moment and more like a series of small realizations. I spent the last eight years in the Air Force- working in finance and then intelligence. I loved it, but I think I always secretly kept one eye open for something I could dive into both as a wannabe entrepreneur and as a wannabe creative. I noticed that an increasing number of brides were creating wedding welcome gifts for their weddings and at the time, there wasn't a resource to help them. The more I thought about it, the more I started thinking that crazy-seeming question: "How about me?"
I have the honor of creating not only wedding welcome gifts that tell the story of a couple and a location, but client gifts for photographers and planners, corporate gifts, and everyday gifts for clients to express everything from "congratulations!" to "I'm thinking of you." I love beautiful packaging, putting together gifts with tetris-like precision, searching the world for new artists and makers. Most of all, I believe in the power of gratitude and I love being a part of a surprise-it is SO exciting and rewarding for me!
Q. What has been your best resource for getting your name out there?
A. Instagram is the most amazing tool for growing a business, especially one where you create a visual product. It has been such an incredible resource for getting my name out, but most of all for connecting with other creatives, launching collaborations and even making friends! That being said, for making a real connection, nothing beats meeting someone in person. Whenever I travel, I try to meet the amazing artists I work with all over the country!
Q. What are some of your favorite podcasts or blogs that you follow for inspiration?
I also have to give a shout out to some incredible books: Contagious by Jonah Berger
, anything Seth Godin has ever written (especially Tribes), anything Guy Kawasaki has ever written (especially Enchantment
) and Good to Great by Jim Collins
. All of these changed how I looked at Teak & Twine, marketing, and client engagement in fundamental ways.
5. What's one piece of advice you have for someone starting their own business?
I am brand new to starting a business, so I'm still learning so much myself! However, one thing I spend a lot of time thinking about is the difference between "treading water" tasks like answering emails, keeping up with inventory, accounting, driving around doing errands, and "swimming" tasks, like making new connections, developing new products, dreaming up collaborations and taking the time to get creative. It is so easy to spend your days (and feel busy) doing "treading water" tasks! In the end, you are keeping up with the everyday work without moving your business forward financially or creatively. It is something I still need to work on, but I'm trying to intentionally carve out more time for "swimming" tasks each day.
We asked Torrance to add anything else she'd like and here's what she said.
I love this quote from your blog a few months ago:
"I see a lot of people asking about Facebook ads, how to get followers on Instagram, or how to use Pinterest for businesses
. Everyone’s answer should be something along these lines: You don’t know how a platform works until you have tested it within your specific industry and put all your effort into it"
"So true on so many levels! Do some research... but most importantly, jump! :)"
We want to congratulate Torrance from Teak & Twine for launching her beautiful business and thank her for sharing her story. We are excited to get our hands on one of these boxes soon!
Here are a couple previous posts you may find helpful when it comes to finding packaging ideas for your studio:
Boutique Packaging Ideas
Glass Box packaging
Custom Wooden Box
We'd love to hear about any resources you know of that have made your photography business stand out or any products that you just can't function without.! Thanks so much for all your support!