Eccentric's - The Spa Sanctuary: (Re)Branded!
Eccentricity can described as being "creative, curious, stress-free, and idealistic, wanting to make the world a better place and the people in it happier. Eccentric people are content marching to the beat of their own drum and comfortable with the distinctions that make them an individual. They are generally thought to be happier, healthier, and to even live longer than the rest of us, precisely because they are more in touch with and relaxed about their distinctiveness." Eccentric's Spa helps to integrate beauty and wellness in order to bring to life the inner eccentric in each of us. From beautiful hair, skin and nails, to creative ways that soothe the mind and spirit — it's all about everyone finding their personal center of beauty and strength.
When Lisa Ennis of Eccentric's Spa initially came to us looking for an updated version of her logo, I could tell that she had such a strong passion for her work. Her highly energetic, "can do" attitude made working with Lisa such a pleasure! She was very open-minded when it came to the design work, which allowed us to take things to the next level by creating a brand that is bold and true to its roots.
Since we were working with quite a bit of text, we decided to use a double-sided, accordion fold brochure that allowed us to distribute the information among each individual panel. Text-heavy documents can often be overwhelming, especially to those of us who never made it to law school, so we try to keep the reader in mind when designing marketing materials. Some people try to fill every last bit of space with text, cramming as much stuff as possible onto a single panel of a brochure or other item, worried that they might end up leaving out a tiny piece of information (this is especially true when it comes to newspaper advertisements). More often than not, it is actually much more effective to leave a little breathing room in a design piece.