Creative Branding Ideas for Photographers
allee j photography's creative branding
Can we chat about logos for a second?? I've seen quite a few discussions regarding custom work vs. using templates. The argument usually goes something like this: "Templates are generic. Custom work is always worth the investment, as it's essential to create a brand that's completely unique to you and your business." While these statements CAN sometimes be true, we try our best to challenge this way of thinking and break through the stereotype that's often attached to premade designs.
I see a LOT of custom branding projects that cost thousands of dollars and wind up looking identical to hundreds of other design projects, and l also see more and more premade designs that are high-end and unique. Our designs are anything but generic AND completely customizable, allowing your brand to grow and evolve with you. Bonus points, because it's actually affordable. It doesn't make sense to wipe out your bank account on a branding project when your business & marketing goals are constantly changing.
When we think about creating a brand, we immediately start brainstorming logo ideas & picture all the snazzy marketing materials that will be handed out to our dreamy clients as they drool over our work. What's often overlooked is the VOICE behind the brand, which is something intangible that goes far beyond your design work. It encompasses your overall being. In a literal sense, it's the voice you use to answer the phone & the style of writing that exists within your blog posts. It's the look of your booth when you present your work at a tradeshow and the overall feeling someone gets as they scroll through your Instagram feed. Is it inviting? Is it cohesive?
Allee J, a wedding & portrait photographer based out of Lubbock, TX, created a unique welcome package for clients using premade designs + beautiful accessories from trusted vendors.
We were ecstatic when Allee J Photography posted photos of her updated branding materials on Instagram. She took our premade bee logo to the next level by creating a seamless brand for her business. From her business cards to her website design, everything about Allee's branding is unique and high-end. Complete with wax seals, glass photo boxes, and custom flash drives, I'd say this photographer's branding is on-point! And that mug?? Could it be any more adorable + perfect for her brand?! I'd drink out of that thing every day just to get to the cute little bee at the bottom of the cup.
"When clients look at their pictures, I want them to feel known, seen, & beautiful. When couples see their wedding + engagement pictures, I want them to be transported back to why they fell in love in the first place. I want them to experience a deeper connectedness & a security in their relationship, to feel a greater LOVE... I believe, that's the power photography has." - ALLEE J
PHOTOGRAPHY BRANDING MATERIALS
- logo design
- glass photo boxes
- business cards
- custom glass USBs
- black & white prints
- wax seal stamps
- ring box
- silk ribbon
Good branding is everyone's business. Wherever you are within your creative journey, it is essential to create a brand that speaks for you when you can't have face-to-face interactions. You don't have to spend thousands of dollars on a logo design or marketing materials. What's more important is that you invest your time into creating genuine connections with your clients.