5 Reasons to Use a Magazine Template for Your Business

Customizable Magazines for Creatives

The first time an email landed in my inbox asking if I could design a magazine for a thriving photography studio, I scratched my head and wondered what in the world someone like a wedding photographer would do with a custom magazine. Are they going to send this thing in the mail on a monthly basis to show off recent sessions? Will these be for sale in Barnes & Noble? Will they sell spots for advertising within their publication to try to make a few extra bucks? I was so confused.

Little did I know that thousands of photographers & wedding professionals would jump at the chance to get their hands on one of these babies. By sharing an intimate peek inside their business and all the qualities that make them truly unique, they were able to establish an immediate sense of trust with clients. 

Five years later, it's kind of crazy to think about all the incredible feedback we've received about our magazine templates. We get questions about our magazines on the daily, so we thought it would be helpful to share a few reasons why photographers love having their own custom client guide:

1. Leave a lasting impression.

When it comes to booking a photographer, every city is saturated with hundreds, if not thousands of talented creatives to choose from.

We're all looking for that extra 'oomph' that makes us stand out. When someone makes the transition from being a prospective client to a lifelong friend that trusts you inexplicably to capture their life in whatever chapter it's in, you know you're doing something right.

2. Build Trust with Clients

One of the best ways to build trust is by inviting people to see a glimpse of your personal life outside of whatever it is that you do as a profession.

When you blend your personal + professional lives together, you create a sense of realness & belonging that otherwise wouldn't exist.

I can't tell you how many messages we've received from photographers whose number of bookings shot up after sending their magazine to prospective clients in lieu of a regular ol' email. Emails can easily be glanced over quickly or accidentally 'marked as read' with seemingly uninteresting content, but a beautifully-designed magazine will stop clients in their tracks. 

I'm not necessarily talking about sending a physical publication in the mail, either. Most creatives send these digitally to cut down on costs. 

3. Customize as little or as much of the design as you'd like.

We understand that your photography studio is totally different from everyone else's. From the collections you offer to your pricing structure and overall personality (let's face it...some people love to write, and some of us just don't), your needs aren't the same as the photographer down the street.

Everything from the colors, fonts, & choice of wording is completely up to you. The length of your magazine is also something that will be different for each photographer or other creative. You are free to make your design as long or as short as you'd like! I've seen everything from a magazine that was a few pages in length to one that hosted over 70-pages full of helpful information to guide clients through their photo sessions and wedding day.

 images by  Samm Blake

images by Samm Blake

4. Save tons of time.

"I'm not a wedding photographer, but I want to be able to send clients information about my sessions & pricing in a single, beautiful design."

When I first started my business, I knew nothing about streamlining and typed out every single email response one letter at a time, even if it meant that I wrote essentially the same message three or four times a day. It took a couple years before I realized it made much more sense to create a list of ready-to-use responses for various inquiries.

If you are tired of having to respond to the same questions over and over again, I feel your pain. I'll let you in on a little secret: clients undoubtedly need to know about your pricing, what products or services you offer, and how you normally deliver these products and services. What better way to house all of these offerings under one roof than by creating a piece that's easily to digest and beautiful to look at?

Our magazine templates will save you a boatload of time - from not having to design your own pages from scratch to being able to use our pre-written wording that took hours and hours for us to come up with, all you have to do is plug in your own images and make a few updates to the text before you're all set to show off your custom magazine design.

5. Get multiple uses out of a single design.

While we tend to feature images from wedding photographers in a lot of our templates, by no means do you have to be in this industry in order to benefit from the designs. We've seen florists, realtors, wedding planners, and venue owners who have all used our templates to create beautiful marketing materials for their businesses. I believe good design is everyone's business, which is why I purposely make each layout as versatile as possible.

Not only can you use the magazines for a variety of different professions, but you can also get plenty of uses out of a single design. I've seen photographers turn a wedding photography magazine design (initially geared for weddings)  into a new client guide for their boudoir clients and a separate magazine for newborn sessions.

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